The context
EllieMD needed a technology platform that could grow with its telehealth business. CJ joined as CTO through Bluebird, bringing engineering and commercial decisions into the same conversation.
EllieMD · Health technology
Engineering behind a venture’s growth to $10M+ MRR.
CTO leadership and core platform engineering for a growing US telehealth business.
Evidence
$10M+Monthly recurring revenue reached during the CTO engagement
Our contribution
The work spanned eCommerce, the patient portal, reporting, subscriptions and payments, pharmacy integrations, and AI reporting. Platform decisions were made alongside the people responsible for the business.
The result
From 2024 to 2026, the business grew from its early stages to more than $10M in monthly recurring revenue, over $100M annualised. The CTO engagement has concluded; Bluebird’s engineering relationship continues. References for the engagement are available on request.
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