Case Study
Zero interest micro loan payment platform
GetStarted approached us with the idea of a micro loan payment platform. We assisted in the creation of wireframes and designs, which in turn led to the full development of the platform. A full cycle development approach was implemented, and the platform was built in 2 months post design phase.
Services We Offered GetStarted
- Web Development
- Product Management
- API Integration
- Payment Integration
- Credit partner integration
- Admin Portal
The Challenge
Concept Behind the Product
A platform through which individuals can seamlessly apply for and acquire a micro loan, with a thorough credit check process to maintain a high quality applicant pool.
Gap in the Market
With a zero interest loan model, the company would be able to market accordingly and stand out beyond their competitors and the interest rates that they have.
The Problem
Few quality micro loan companies operate within the South African market, and fewer still offer zero interest rates.
The Bluebird Approach
What we needed to know
- We had to know what would ensure a thorough credit check process, in order to maintain a high quality application pool and returns.
- The user journey would have to be identified, together with what steps need to be taken by both the applicant and the company in what order to create the most efficient application process.
- Integrations with multiple credit and payment providers had to be mapped out, and documentation gathered for API integration.
How we uncovered this information
- We implemented a three step credit check consisting of a warm body check, an ID number credit check, and a profitability check by means of statement upload and parsing.
- We analysed and improved existing client wireframes & designs, and translated them into a user tested front end screen journey.
- API docs from integration partners were inspected, and the corresponding APIs were implemented into the user journey mapped out in the previous step.
The Bluebird Process
The Design Process
- Creating user journey flow diagrams and wireframes using Miro
- Front end screen designs using Adobe XD
- Admin portal and database design for users and attributes
The Build Process
- Build React web application for application process in parallel with API integrations
- Setup CI/CD for development and production environments.
- Build an admin portal with authentication and master controls linking to the DB
- Implement a Node.js backend for integrations
What we achieved
1000 recurring users within 2 months of launch
- A very user-friendly zero interest micro loan platform, with a high customer return rate
- An integrated and automated chat service for customer support
- An interactive application process secured with identity checks and OTPs
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