# Generative AI, in production since 2023.

[All our work](https://bluebird.tech/work)

Sanlam · Insurance & AI

Customer- and advisor-facing AI for a major South African insurer.

Generative AI · Retrieval pipelines · AI operations

Evidence

Production generative AI at a major insurer

The engagement

## Sanlam

**Case:** 09

**Sector:** Insurance & AI

**Scope:** Generative AI · Retrieval pipelines · AI operations

## The context

The engagement brought generative AI into customer- and advisor-facing experiences in insurance.

## Our contribution

Work included a homepage support assistant, custom retrieval-augmented generation pipelines, an AI bot-management platform, and regulatory-exam benchmarking.

## The result

Production GenAI deployed in a regulated financial-services setting. The engagement spans 2023–2025 and is part of the practical experience behind our AI engineering approach.

A good place to start

## Have a challenge of your own?

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More work

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Source: https://bluebird.tech/work/sanlam